After knowing how to ‘tag’ a photo on Facebook. I guess you often hear people saying ‘you tag me’ or ‘I’ll tag you’ and etc. But are you familiar with TagPoints?
Wondering what this is? Basically, TagPoints is the proximity marketing and loyalty platform that brought into the retail world to help communicate directly with shoppers’ phones as they walk around the stores.
TagPoints mobile app will recognise customers as they walk through the door or around the centre and then ‘wake up’ the app to send relevant content for that consumer’s smartphones immediately.
Similar to the functions of a loyalty card, TagPoints developed a Mobile Loyalty App (SmartRewards) for The Swan Centre, in UK, that has cloud management platform which offer the visitors with rewards. Such as allowing customers to collect their rewards and redeem it at the Shopping Centres. All customers need to do is to visit their favourite stores, restaurants, cinemas, leisure facilities and more to earn points.
They can also earn points by accessing the app at home to check offers, converting points to rewards and share news. The more they earn, the more they are eligible to turn it into discounts (for future use). Besides, people can also collect free gifts and be in competitions to win prizes. However, these benefits can only be redeem at the same Shopping Centre where you spent at and at the selected stores. And the good thing is that the offers, discounts and deals are not randomly sent to their loyal consumers, offers are personalised so the customer only receives relevant content.
With such a smart invention, there were 2000 downloads in two months and had over 6000 shares on social media to promote events and communicate new initiatives for the centre. By using this app, this allow connections with customers and to understand their shopping behaviours better. Furthermore, this aim of this mobile app is to reward customers for returning to store, sharing on social media and opening the app each day.
I reckon this will help consumers to shop better and smarter. What do you think?